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First prize of 7th Yinzhou District Excellent Achievements in Philosophy and Social Science
Yuan, Russa
(Recipient),
Luo, Jun
(Recipient) &
Liu, Martin
(Recipient)
Department of Entrepreneurship, Marketing and Management Systems
Prize
Description
“I am proud of my job”: Examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Awarded date
Dec 2023
Granting Organisations
Yinzhou Social Science Association
Fingerprint
Social Sciences
100%
Employee Brand
100%
Ambassadorship
100%
Technological Innovation Effect
100%
Psychological Mechanisms
100%
Effects on Employees
100%
Professional Occupations
100%
Scientific Innovations
100%
Psychology
100%
Technological Innovation
100%
X