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Merit Prize of Yinzhou District Excellent Achievements in Philosophy and Social Science
Jiang, Yangyang
(Recipient)
Department of Entrepreneurship, Marketing and Management Systems
Prize
Description
Triggers of consumers’ enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic
Awarded date
29 Sept 2022
Degree of recognition
Local
Granting Organisations
Yinzhou Social Science Association
Fingerprint
Consumer
100%
COVID-19
100%
Digital Engagement
100%
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