Keyphrases
China
100%
Social Media
50%
Mediating Role
38%
Business-to-business Markets
37%
Green Supply Chain Integration
37%
Neural Network Method
37%
Brand Image
37%
Digital Innovation
36%
Digital Ventures
33%
Role of Social Media
27%
Chinese Consumers
27%
Managerial Implications
26%
Buyers
25%
Brand Trust
24%
Big Data Architecture
24%
Business-to-business Context
22%
Corporate Reputation
21%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
21%
Moderating Effect
21%
Amazon
20%
Extant Literature
20%
Neural Network Analysis
20%
Social Media Engagement
20%
Brand Loyalty
20%
Marketing Theory
18%
Marketing Discipline
18%
Future Research Agenda
18%
Enterprise Sustainability
18%
Price Negotiation
18%
Negotiation Outcome
18%
Resource Orchestration
18%
Business-to-business
18%
Consumer Products
18%
Promotional Marketing
18%
Industrial Brand Equity
18%
Brand Performance
18%
Reviewer Characteristics
18%
Facebook Groups
18%
Reverse Ion Exchange
18%
Product Exchange
18%
Consumer Motivation
18%
Nineteenth Century
18%
Supplier Attractiveness
18%
Brand Identity
18%
Brand Extension
18%
Collectivistic Values
18%
Information System Integration
18%
Integration Mechanisms
18%
Chinese Automotive Industry
18%
Authenticity Perception
18%
Social Sciences
Chinese
76%
China
71%
Supply Chain Management
61%
Digital Innovation
49%
Neural Network
46%
Case Study
42%
Social Media
40%
Brand Image
37%
Big Data
27%
Psychology
24%
Brand Equity
23%
Buyer-Seller Relationship
22%
Corporate Reputation
21%
Structural Equation Modeling
19%
Nineteenth Century
18%
Marketing Theory
18%
Electronic Word of Mouth
18%
Consumer Motivation
18%
Consumers
18%
Luxuries
18%
Thai
18%
Taiwan China
18%
South Korea
18%
Decision-Making Process
18%
Japan
18%
Theory Development
18%
Network Analysis
17%
New Venture
13%
Digital Entrepreneurship
12%
Consumer Involvement
12%
Congruence
12%
Marketing Strategy
10%
Wellbeing
10%
Emotions
10%
Cognitive Dissonance
10%
Institutionalization
9%
Advocacy
9%
Furniture
9%
Theoretical Perspective
9%
Family Business
9%
Incentive
9%
Data Mining
9%
Professional Occupations
9%
Older Worker
9%
Mindfulness
9%
Judgment Bias
9%
Organizational Performance
9%
Science Administration
9%
Employee Creativity
9%
Ageing Population
9%