Keyphrases
China
98%
Taiwan
32%
Marketing Theory
32%
Marketing Discipline
32%
Future Research Agenda
32%
Ethical Marketing
32%
Business-to-business
32%
South Korea
32%
Decision-making Process
32%
Japan
32%
Business-to-business Markets
32%
Brand Image
32%
Social Media
32%
Theory Development
32%
Reverse Ion Exchange
32%
Product Exchange
32%
Consumer Motivation
32%
Extant Literature
32%
Managerial Implications
32%
Brand Identity
32%
Brand Extension
32%
Limited Attention
32%
Marketing Literature
32%
Image Association
32%
Higher Education Branding
32%
Identity Association
32%
Electronic Products
26%
Parent Brand
24%
Consumption Values
23%
Marketing in China
21%
Business Relationships
21%
Sharing Economy
19%
Reverse Logistics Management
19%
Green Consumption
19%
Social Networking Site Use
16%
Absorptive Capacity
16%
Event-related Potentials
16%
Social Networking Sites
16%
Personalized Advertising
16%
Self-congruity
16%
Consumption Behavior
16%
Gen Z Consumers
16%
Platform-Based
16%
Confucian Virtues
16%
Leader Behavior
16%
Green Products
16%
Reshoring
16%
Motivation Attribution
16%
Brand Understanding
16%
Post-COVID-19 Era
16%
Social Sciences
China
100%
Chinese
69%
Sharing Economy
57%
Wellbeing
52%
Psychology
43%
Marketing Theory
32%
Taiwan China
32%
South Korea
32%
Decision-Making Process
32%
Brand Image
32%
Japan
32%
Consumer Motivation
32%
Theory Development
32%
Social Media
32%
Luxuries
32%
Interactivity
32%
Case Study
28%
Artificial Intelligence
27%
Consumers
26%
Business Relationship
24%
Consumer Behavior
24%
Structural Equation Modeling
23%
Supply Chain Management
21%
Consumer Involvement
21%
Congruence
21%
COVID-19
20%
Cognitive Dissonance
18%
Generation Z
16%
Institutionalization
16%
Decision Making
16%
Narrative
16%
Advocacy
16%
Furniture
16%
UK
16%
Innovation Marketing
16%
Everyday Life
16%
Professional Occupations
16%
Lockdown
16%
Country of Origin
16%
Strategy Implementation
16%
Utility Theory
16%
Social Alienation
16%
Marketing Research
16%
Organisational Resilience
16%
Confucianism
16%
Cost of Living
16%
Scientific Innovations
16%
Self-Image
16%
In-Depth Interview
14%
Green Marketing
13%
