When AI-based services fail: examining the effect of the self-AI connection on willingness to share negative word-of-mouth after service failures: examining the effect of the self-AI connection on willingness to share negative word-of-mouth after service failures

Bo Huang, Matthew Philp

Research output: Journal Publication › Article › peer-review

55 Citations (Scopus)

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When AI-based services fail: examining the effect of the self-AI connection on willingness to share negative word-of-mouth after service failures: examining the effect of the self-AI connection on willingness to share negative word-of-mouth after service failures

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Psychology

Social Sciences