“I am proud of my job”: Examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship

Social Sciences

• Professional Occupations 100%
• Scientific Innovations 100%
• Psychology 100%
• Wellbeing 50%
• China 25%
• Case Study 25%
• Autonomy 25%
• Innovation Process 25%
• Simultaneous Engineering 25%

Keyphrases

• Process Innovation Capability 33%
• Motivation at Work 33%
• Ambassadors 33%
• Product Innovation Capability 33%
• Organismic Integration Theory 33%
• Psychological Autonomy 33%
• Employee Psychological Empowerment 33%
• High-tech Organizations 33%

Psychology

• Wellbeing 100%
• Case Study 50%
• Autonomy 50%
• Mixed Methods 50%