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Selecting a target segment: Market structure and new venture entry strategies
Jiatao Li
,
Weiping Liu
Research output
:
Journal Publication
›
Article
›
peer-review
4
Citations (Scopus)
Overview
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Keyphrases
Entry Strategy
100%
Market Structure
100%
Market Niche
100%
Environmental Conditions
50%
Design Methodology
50%
Inverted U-shape
50%
Deregulation
50%
Highly Concentrated
50%
Entrepreneurial Decision-making
50%
Bank Market
50%
U-shaped Pattern
50%
Niche Positioning
50%
Non-financial Firms
50%
Niche Position
50%
Banking Organizations
50%
Structure Influence
50%
Time Banking
50%
Economics, Econometrics and Finance
Niche Marketing Strategy
100%
Market Structure
100%
Deregulation
50%
Non-Bank Financial Institutions
50%