Connecting the dots between customer-perceived value of travel vlogs and Generation Z travel intention: The mediating role of online customer engagement

Yangyang Jiang, Xiya Zhang, M. S. Balaji, Tenghao Wang

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review

1 Citation (Scopus)

Abstract

In an evolving technological environment, travel vlogs have become increasingly popular. This chapter presents a study about travel vlogs, which answers the academic call for more research into customer engagement in the online environment by investigating the relationships between customer-perceived values of travel vlogs, online customer engagement, and the customer's visit intention, drawing on the theory of consumption values and engagement theory. Data were collected from 307 Generation Z customers in China and the SmartPLS structural equation modelling approach was used to analyse data. The study findings demonstrate that online customer engagement plays a critical mediating role in the influence of functional value, emotional value, social value, and epistemic value of a travel vlog on the customer's intention to visit the tourism destination featured in the travel vlog.

Original languageEnglish
Title of host publicationHandbook of Customer Engagement in Tourism Marketing
PublisherEdward Elgar Publishing Ltd.
Pages99-114
Number of pages16
ISBN (Electronic)9781802203943
ISBN (Print)9781802203936
DOIs
Publication statusPublished - 17 Oct 2023

Keywords

  • Customer engagement
  • Customer perceived value
  • Generation Z
  • Social media
  • Travel vlog

ASJC Scopus subject areas

  • General Business,Management and Accounting
  • General Social Sciences

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