Corporate blog: Consideration for the impact of communication

Sunghan Ryu, Chungkon Shi

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

Abstract

Corporate blog is the new communication way for corporate to interact with customers directly. In the current study, researchers analyzed the impact of 22 corporate blogs extracted from the list of blogs managed by Fortune 500 Corporate (US), 2007. Considering each blog's characteristic factor and statistic data, researchers found (1) one blogger managing blog had more impact than many bloggers managing blog, (2) chief manager level managing blog had more impact than employee level managing blog, and (3) long history of a corporate blog had the positive effect to the impact of it. Researchers found, however, the number of postings had no significant effect to the impact of corporate blog. Appropriate discussions and explanations were presented.

Original languageEnglish
Title of host publicationITNG2010 - 7th International Conference on Information Technology
Subtitle of host publicationNew Generations
Pages552-556
Number of pages5
DOIs
Publication statusPublished - 2010
Externally publishedYes
Event7th International Conference on Information Technology - New Generations, ITNG 2010 - Las Vegas, NV, United States
Duration: 12 Apr 201014 Apr 2010

Publication series

NameITNG2010 - 7th International Conference on Information Technology: New Generations

Conference

Conference7th International Conference on Information Technology - New Generations, ITNG 2010
Country/TerritoryUnited States
CityLas Vegas, NV
Period12/04/1014/04/10

Keywords

  • Blog
  • CMC
  • Communication
  • Corporate blog

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Information Systems

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