Cross-media usage and explorative digital music consumption: An optimum stimulation-level perspective and evidence from China

Sunghan Ryu, Shantanu Dutta, Baizhu Chen

Research output: Journal PublicationArticlepeer-review

2 Citations (Scopus)

Abstract

Based on a theoretical perspective of the optimum stimulation level (OSL), we investigate how the cross-media usage (multi-device and multi-app usage) of individual users influences their exploration of new music in a music-streaming platform. We also examine whether gender moderates the link between cross-media usage and new music exploration behavior. We analyze survey responses from 1116 college students in China, and our findings show a significant and positive effect of multi-device usage on new music exploration. By contrast, multi-app usage does not have any statistically significant effect. The results also indicate that being a woman positively moderates the relationship between multi-app usage and new music exploration behavior. Our study contributes to the understanding of exploratory user behavior in a new media context by linking the OSL theory to digital music consumption.

Original languageEnglish
Pages (from-to)3188-3212
Number of pages25
JournalNew Media and Society
Volume26
Issue number6
DOIs
Publication statusPublished - Jun 2024
Externally publishedYes

Keywords

  • Cross-media
  • explorative consumption
  • gender
  • mobile app
  • multi-app
  • multi-device
  • music industry
  • new media
  • optimum stimulation level (OSL)

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science

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