Ethical marketing: China, Taiwan, Japan and South Korea

Ruizhi Yuan; Martin J. Liu; Jianchang Liu

doi:10.1016/B978-0-08-100097-7.00002-7

Ethical marketing: China, Taiwan, Japan and South Korea

Ruizhi Yuan, Martin J. Liu, Jianchang Liu

Department of Entrepreneurship, Marketing and Management Systems

Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

2 Citations (Scopus)

Abstract

The significant effect of marketing-related decisions on a wide range of stakeholders is a main driving force behind the increased interest in ethical marketing. This chapter first discusses key elements and antecedents of ethical marketing decision-making. It then compares the ethical marketing issues and facts in four countries respectively: China, Taiwan, Japan and South Korea. The chapter also includes a case study of a Chinese furniture company scandal - Da Vinci's failure to label the country of origin of products properly. Future ethical marketing research directions will also be discussed.

Original language	English
Title of host publication	Ethical and Social Marketing in Asia
Subtitle of host publication	Incorporating Fairness Management
Publisher	Elsevier Ltd.
Pages	35-53
Number of pages	19
ISBN (Electronic)	9780081001042
ISBN (Print)	9780081000977
DOIs	https://doi.org/10.1016/B978-0-08-100097-7.00002-7
Publication status	Published - 19 Feb 2015

Keywords

Adverting
Cross-country studies
Ethical marketing decision-making
Fair trade
Marketing ethics

ASJC Scopus subject areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

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10.1016/B978-0-08-100097-7.00002-7

Cite this

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AB - The significant effect of marketing-related decisions on a wide range of stakeholders is a main driving force behind the increased interest in ethical marketing. This chapter first discusses key elements and antecedents of ethical marketing decision-making. It then compares the ethical marketing issues and facts in four countries respectively: China, Taiwan, Japan and South Korea. The chapter also includes a case study of a Chinese furniture company scandal - Da Vinci's failure to label the country of origin of products properly. Future ethical marketing research directions will also be discussed.

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ER -

Ethical marketing: China, Taiwan, Japan and South Korea

Abstract

Keywords

ASJC Scopus subject areas

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