Original language | English |
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Title of host publication | China Branding |
Subtitle of host publication | Cases from Zhejiang |
Publisher | Palgrave Macmillan |
Pages | 45-67 |
Number of pages | 23 |
ISBN (Electronic) | 9789811393181 |
ISBN (Print) | 9789811393174 |
DOIs | |
Publication status | Published - 1 Jan 2019 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance (all)
- General Business,Management and Accounting