Please keep my room clean: How eWOM can influence the consumers' perceptions of cleanliness in hotels?

JISHNU BHATTACHARYYA

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Number of pages6
    DOIs
    Publication statusPublished Online - 21 May 2021
    EventAdvances in management and innovation conference: Managing the NEXT Normal -
    Duration: 20 May 202121 May 2021
    Conference number: 5th

    Conference

    ConferenceAdvances in management and innovation conference
    Abbreviated titleAIM
    Period20/05/2121/05/21

    Keywords

    • cleanliness
    • hospitality serviceattribute
    • hotels
    • eWOM
    • word-of-mouth
    • online travel agency
    • pandemic

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