Standing out in the crowd in the b2b market: A success story from xinhai technology group

Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

Original language	English
Title of host publication	China Branding
Subtitle of host publication	Cases from Zhejiang
Publisher	Palgrave Macmillan
Pages	85-102
Number of pages	18
ISBN (Electronic)	9789811393181
ISBN (Print)	9789811393174
DOIs	https://doi.org/10.1007/978-981-13-9318-1_6
Publication status	Published - 1 Jan 2019

ASJC Scopus subject areas

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title = "Standing out in the crowd in the b2b market: A success story from xinhai technology group",

author = "Yueqiu Hu and Shuning Zheng and {Loong Chong}, {Alain Yee}",

year = "2019",

month = jan,

day = "1",

doi = "10.1007/978-981-13-9318-1_6",

language = "English",

isbn = "9789811393174",

pages = "85--102",

booktitle = "China Branding",

publisher = "Palgrave Macmillan",

}

TY - CHAP

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T2 - A success story from xinhai technology group

AU - Hu, Yueqiu

AU - Zheng, Shuning

AU - Loong Chong, Alain Yee

PY - 2019/1/1

Y1 - 2019/1/1

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U2 - 10.1007/978-981-13-9318-1_6

DO - 10.1007/978-981-13-9318-1_6

M3 - Book Chapter

AN - SCOPUS:85086545067

SN - 9789811393174

SP - 85

EP - 102

BT - China Branding

PB - Palgrave Macmillan

ER -