TY - BOOK
T1 - Transmedia in Asia and the Pacific
T2 - industry, practice and transcultural dialogues
A2 - Gilardi, Filippo
A2 - Lam, Celia
PY - 2021
Y1 - 2021
N2 - Transmedia in Asia and the Pacific is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use of transmedia storytelling in the Asia Pacific region. Through close analysis of case studies from Australia, Cambodia, China, Japan, Malaysia, South Korea, and West Papua, the chapters in this book provide insight into the cultural and transcultural contexts against which transmedia storytelling takes place in the region. From community theatre and social media narratives in China; to transcultural consumption of Japanese texts in French, Spanish and English speaking countries; to the use of transmedia for education in Japan and China, examples highlight the diverse ways in which a global and commericalised media phenomenon is appropriated and recontextualised to local circumstances. This volume questions the centre/periphery dichotomy of understanding global media through perspectives that seek to enrich understanding and definitions of transmedia. It is a valuable resource for scholars and students wishing to expand their engagement with the theory and practice of transmedia storytelling.
AB - Transmedia in Asia and the Pacific is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use of transmedia storytelling in the Asia Pacific region. Through close analysis of case studies from Australia, Cambodia, China, Japan, Malaysia, South Korea, and West Papua, the chapters in this book provide insight into the cultural and transcultural contexts against which transmedia storytelling takes place in the region. From community theatre and social media narratives in China; to transcultural consumption of Japanese texts in French, Spanish and English speaking countries; to the use of transmedia for education in Japan and China, examples highlight the diverse ways in which a global and commericalised media phenomenon is appropriated and recontextualised to local circumstances. This volume questions the centre/periphery dichotomy of understanding global media through perspectives that seek to enrich understanding and definitions of transmedia. It is a valuable resource for scholars and students wishing to expand their engagement with the theory and practice of transmedia storytelling.
KW - Transmedia story telling in Asia Pacific
KW - Transmedia and communication studies
KW - Mega events and transmedia reporting
KW - Transmedia and advertisements in Asia
KW - Characteristics of transmedia in Asia
U2 - 10.1007/978-981-15-7857-1
DO - 10.1007/978-981-15-7857-1
M3 - Book
SN - 9789811578564
T3 - Palgrave Series in Asia and Pacific Studies
BT - Transmedia in Asia and the Pacific
PB - Palgrave Macmillan
CY - Singapore
ER -