Unraveling the myth of fotile: The critical role of strategic positioning in brand building

Liang Lucas Wang

Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

Original language	English
Title of host publication	China Branding
Subtitle of host publication	Cases from Zhejiang
Publisher	Palgrave Macmillan
Pages	139-154
Number of pages	16
ISBN (Electronic)	9789811393181
ISBN (Print)	9789811393174
DOIs	https://doi.org/10.1007/978-981-13-9318-1_10
Publication status	Published - 1 Jan 2019

ASJC Scopus subject areas

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