Abstract
This chapter delves further into bromance as a cultural commodity and proposes the term bromance capital. Applying these theories within advertising and the film industry, a case study on the Hugh Jackman, Ryan Reynolds and Jake Gyllenhaal bromance is investigated. Exploring this long-spanning fake-feud bromance reveals the intention behind their social media posts and provides a successful example of bromance capital in practice. The bromance developed its own value, while also presenting a relationship that was entertaining to audiences
Original language | English |
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Title of host publication | Celebrity Bromances |
Subtitle of host publication | Constructing, interpreting and utilising persona |
Place of Publication | London |
Publisher | Routledge |
Chapter | 4 |
Pages | 87-107 |
Number of pages | 21 |
ISBN (Electronic) | 9781003093329 |
DOIs | |
Publication status | Published - 2022 |