Keyphrases
Asia
31%
Audience Engagement
40%
Breaking the Fourth Wall
15%
Bromance
63%
Celebrity
100%
China
22%
Content Creators
15%
Cult
31%
Cultural Text
15%
Digital Natives
15%
Digital Platforms
31%
Disassembling
15%
Fakery
15%
Female Friendship
15%
Film Audiences
15%
Film Marketing
15%
Friendship
23%
Futures Past
13%
Global Media
13%
Industry Practice
15%
Keanu Reeves
15%
Large Screen
15%
Man-days
13%
Marketing Strategy
31%
Marketing Techniques
13%
Marvel
31%
Media Convergence
15%
Media Platforms
31%
Media Studies
15%
Motivational Factors
15%
Museum Narratives
15%
Pacific Studies
15%
Perceived Authenticity
13%
Pop Culture
31%
Portable Media
31%
Private Life
21%
Promotional Activities
21%
Public Figures
31%
Refection
15%
Richard Dyer
13%
Sandra Bullock
15%
Sherlock
15%
Social Media
16%
Spectatorship
31%
Transcultural
21%
Transmedia
31%
Transmedia Storytelling
27%
TV Series
47%
Wall Dynamics
15%
X-Men
26%
Arts and Humanities
Asia
31%
backstage
15%
Bromance
63%
Case Study
18%
celebrity culture
10%
Center-Periphery
10%
China
31%
Community Theater
10%
Contemporary
16%
Creator
15%
Cults
31%
Cultural Practices
15%
Dynamic Character
15%
Dynamics
11%
Engagement
21%
English-speaking countries
10%
fake
18%
Fan Studies
15%
Film Audiences
15%
Future Past
13%
Global
31%
Hype
10%
Japan
10%
Local
13%
marker's
15%
marvels
31%
Nottingham
15%
Online
10%
Overlap
15%
Pacific
31%
Paradigm Shift
10%
Persona
26%
Pop Culture
31%
Private Life
21%
public figures
31%
Pursuit
10%
Regular
10%
San Diego
10%
Saturation
10%
Seminar
31%
Social Media
36%
South Korea
10%
Storytelling
39%
Technique
10%
Television Series
15%
Top-down
15%
Traits
15%
Transcultural
23%
Waiting for Godot
10%
YouTube
15%
Social Sciences
Advertising Communication
15%
Asia
15%
Australian Government
5%
Case Study
65%
China
10%
Chinese
31%
Community Media
7%
Consumers
21%
Contemporary Culture
15%
Cults
31%
Cultural Context
10%
Cultural Studies
10%
Cultural Values
15%
Digital Media
10%
Fandom
31%
Film Media
5%
Group Interaction
15%
Hong Kong
5%
Marketing Strategy
31%
Mass Culture
36%
Mass Media
15%
Media Event
7%
Media Journalism
15%
Media Platform
31%
Media Studies
15%
Media Technology
36%
New Media
5%
Online Discussion
15%
Online Media
10%
Pop Culture
31%
Popular Press
15%
Promotional Strategy
15%
Social Media
47%
Social Situation
15%
Sociology
15%
Television Series
15%
TV
31%
YouTube
5%