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Dr Jun Luo
Associate Professor in Marketing and Entrepreneurship
Department of Entrepreneurship, Marketing and Management Systems
Zhejiang Provincial Branding Academy
Email
Maria.Luo
nottingham.edu
cn
h-index
631
Citations
12
h-index
Calculated based on number of publications stored in Pure and citations from Scopus
2014
2024
Research activity per year
Overview
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Network
Projects
(2)
Research output
(29)
Prizes
(2)
Similar Profiles
(2)
Supervised Work
(1)
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Dive into the research topics where Jun Luo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Keyphrases
China
100%
Mediating Role
41%
Business-to-business Markets
41%
Green Supply Chain Integration
41%
Guanxi
41%
Managerial Implications
34%
Social Media
32%
Buyer-seller Relationships
24%
Digital Innovation
24%
Social Media Engagement
23%
Marketing Theory
20%
Marketing Discipline
20%
Future Research Agenda
20%
Enterprise Sustainability
20%
Resource Orchestration
20%
Business-to-business
20%
Decision-making Process
20%
Platform-Based
20%
Brand Image
20%
Theory Development
20%
Extant Literature
20%
Chinese Consumers
20%
Supplier Attractiveness
20%
Brand Identity
20%
Role of Social Media
20%
Brand Extension
20%
Limited Attention
20%
Chinese Millennials
20%
Zhejiang
20%
Destination Brand
20%
Brand Value
20%
Marketing Literature
20%
Image Association
20%
Higher Education Branding
20%
Identity Association
20%
Radio Frequency Identification
20%
Healthcare Supply Chain
20%
Electronic Word-of-mouth
20%
Competitive Environment
16%
Volume Uncertainty
16%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
16%
Asset Specificity
16%
Senior Management
15%
Parent Brand
15%
Business Relationships
14%
Digital Ecosystem
13%
Buyers
13%
Social Enterprise
10%
Social Networking Site Use
10%
Hybridity
10%
Social Sciences
China
87%
Social Media
62%
Chinese
54%
Supply Chain Management
49%
Guanxi
41%
Media Use
25%
Buyer-Seller Relationship
24%
Marketing Theory
20%
Decision-Making Process
20%
Brand Image
20%
Theory Development
20%
Millennials
20%
Digital Innovation
20%
Business Relationship
16%
Case Study
16%
New Venture
15%
Congruence
13%
Psychology
13%
Wellbeing
12%
In-Depth Interview
10%
Generation Z
10%
Institutionalization
10%
Advocacy
10%
Professional Occupations
10%
Mindfulness
10%
Electronic Word of Mouth
10%
Strategy Implementation
10%
Consumers
10%
Luxuries
10%
Aggression
10%
Organisational Resilience
10%
Confucianism
10%
Scientific Innovations
10%
Research Focus
10%
Service Innovation
10%
Services Management
10%
Structural Equation Modeling
8%
Artificial Intelligence
6%
Industrial Sector
6%
Self-Image
6%
Information Systems
6%
Supply Chain Relationship
6%
Digital Business
6%
Semi-Structured Interview
6%
Learning Method
5%
Operationalization
5%
Revitalization
5%
Social Interaction
5%
Sharing Economy
5%
Business Model
5%
