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Dr Jun Luo
Associate Professor in Marketing and Entrepreneurship
Department of Entrepreneurship, Marketing and Management Systems
Zhejiang Provincial Branding Academy
Email
Maria.Luo
nottingham.edu
cn
h-index
645
Citations
12
h-index
Calculated based on number of publications stored in Pure and citations from Scopus
2014
2024
Research activity per year
Overview
Fingerprint
Network
Projects
(2)
Research output
(28)
Prizes
(2)
Similar Profiles
(2)
Supervised Work
(1)
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Dive into the research topics where Jun Luo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Keyphrases
China
100%
Mediating Role
41%
Business-to-business Markets
41%
Green Supply Chain Integration
41%
Guanxi
41%
Managerial Implications
34%
Social Media
32%
Buyer-seller Relationships
24%
Digital Innovation
24%
Social Media Engagement
23%
Marketing Theory
20%
Marketing Discipline
20%
Future Research Agenda
20%
Enterprise Sustainability
20%
Resource Orchestration
20%
Business-to-business
20%
Decision-making Process
20%
Platform-Based
20%
Brand Image
20%
Theory Development
20%
Extant Literature
20%
Chinese Consumers
20%
Supplier Attractiveness
20%
Brand Identity
20%
Role of Social Media
20%
Brand Extension
20%
Limited Attention
20%
Chinese Millennials
20%
Zhejiang
20%
Destination Brand
20%
Brand Value
20%
Marketing Literature
20%
Image Association
20%
Higher Education Branding
20%
Identity Association
20%
Radio Frequency Identification
20%
Healthcare Supply Chain
20%
Electronic Word-of-mouth
20%
Competitive Environment
16%
Volume Uncertainty
16%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
16%
Asset Specificity
16%
Senior Management
15%
Parent Brand
15%
Business Relationships
14%
Digital Ecosystem
13%
Buyers
13%
Social Enterprise
10%
Social Networking Site Use
10%
Hybridity
10%
Social Sciences
China
87%
Social Media
62%
Chinese
54%
Supply Chain Management
49%
Guanxi
41%
Media Use
25%
Buyer-Seller Relationship
24%
Marketing Theory
20%
Decision-Making Process
20%
Brand Image
20%
Theory Development
20%
Millennials
20%
Digital Innovation
20%
Business Relationship
16%
Case Study
16%
New Venture
15%
Congruence
13%
Psychology
13%
Wellbeing
12%
In-Depth Interview
10%
Generation Z
10%
Institutionalization
10%
Advocacy
10%
Professional Occupations
10%
Mindfulness
10%
Electronic Word of Mouth
10%
Strategy Implementation
10%
Consumers
10%
Luxuries
10%
Aggression
10%
Organisational Resilience
10%
Confucianism
10%
Scientific Innovations
10%
Research Focus
10%
Service Innovation
10%
Services Management
10%
Structural Equation Modeling
8%
Artificial Intelligence
6%
Industrial Sector
6%
Self-Image
6%
Information Systems
6%
Supply Chain Relationship
6%
Digital Business
6%
Semi-Structured Interview
6%
Learning Method
5%
Operationalization
5%
Revitalization
5%
Social Interaction
5%
Sharing Economy
5%
Business Model
5%
