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Dr Jun Luo
Associate Professor in Marketing and Entrepreneurship
Department of Entrepreneurship, Marketing and Management Systems
Zhejiang Provincial Branding Academy
Email
Maria.Luo
nottingham.edu
cn
h-index
631
Citations
12
h-index
Calculated based on number of publications stored in Pure and citations from Scopus
2014
2024
Research activity per year
Overview
Fingerprint
Network
Projects
(2)
Research output
(29)
Prizes
(2)
Similar Profiles
(2)
Supervised Work
(1)
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Dive into the research topics where Jun Luo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Keyphrases
Asset Specificity
16%
Brand Extension
20%
Brand Identity
20%
Brand Image
20%
Brand Value
20%
Business Relationships
14%
Business-to-business
20%
Business-to-business Markets
41%
Buyer-seller Relationships
24%
Buyers
13%
China
100%
Chinese Consumers
20%
Chinese Millennials
20%
Competitive Environment
16%
Decision-making Process
20%
Destination Brand
20%
Digital Ecosystem
13%
Digital Innovation
24%
Electronic Word-of-mouth
20%
Enterprise Sustainability
20%
Extant Literature
20%
Future Research Agenda
20%
Green Supply Chain Integration
41%
Guanxi
41%
Healthcare Supply Chain
20%
Higher Education Branding
20%
Hybridity
10%
Identity Association
20%
Image Association
20%
Limited Attention
20%
Managerial Implications
34%
Marketing Discipline
20%
Marketing Literature
20%
Marketing Theory
20%
Mediating Role
41%
Parent Brand
15%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
16%
Platform-Based
20%
Radio Frequency Identification
20%
Resource Orchestration
20%
Role of Social Media
20%
Senior Management
15%
Social Enterprise
10%
Social Media
32%
Social Media Engagement
23%
Social Networking Site Use
10%
Supplier Attractiveness
20%
Theory Development
20%
Volume Uncertainty
16%
Zhejiang
20%
Social Sciences
Advocacy
10%
Aggression
10%
Artificial Intelligence
6%
Brand Image
20%
Business Model
5%
Business Relationship
16%
Buyer-Seller Relationship
24%
Case Study
16%
China
87%
Chinese
54%
Confucianism
10%
Congruence
13%
Consumers
10%
Decision-Making Process
20%
Digital Business
6%
Digital Innovation
20%
Electronic Word of Mouth
10%
Generation Z
10%
Guanxi
41%
In-Depth Interview
10%
Industrial Sector
6%
Information Systems
6%
Institutionalization
10%
Learning Method
5%
Luxuries
10%
Marketing Theory
20%
Media Use
25%
Millennials
20%
Mindfulness
10%
New Venture
15%
Operationalization
5%
Organisational Resilience
10%
Professional Occupations
10%
Psychology
13%
Research Focus
10%
Revitalization
5%
Scientific Innovations
10%
Self-Image
6%
Semi-Structured Interview
6%
Service Innovation
10%
Services Management
10%
Sharing Economy
5%
Social Interaction
5%
Social Media
62%
Strategy Implementation
10%
Structural Equation Modeling
8%
Supply Chain Management
49%
Supply Chain Relationship
6%
Theory Development
20%
Wellbeing
12%
