Dr Jun Luo

Research output

Research output per year 2014 2019 2020 2021 2022 2024

• 21 Article
• 3 Paper
• 2 Book Chapter
• 2 Conference contribution
• 1 More
  • 1 Book

Research output per year

Research output per year

Search results

• 2019

  Branding in the context of globalization: A case study of baoxiniao

  Huang, L., Luo, J. & Torres, L. D., 1 Jan 2019, China Branding: Cases from Zhejiang. Palgrave Macmillan, p. 15-29 15 p.

  Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

  Open Access
  1 Citation (Scopus)

• Customer orientation and brand performance: A study of robam

  Wang, Z., Huang, Y., Luo, J. & Feng, X., 1 Jan 2019, China Branding: Cases from Zhejiang. Palgrave Macmillan, p. 69-84 16 p.

  Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review