Research output per year
Research output per year
Research output
- 2 Article
Search results
-
2023
Feeling warm or skeptical? An investigation into the effects of incentivized eWOM programs on customers’ eWOM sharing intentions
Chen, R., Yuan, R., Huang, B. & Liu, M. J., Nov 2023, In: Journal of Business Research. 167, 114178.Research output: Journal Publication › Article › peer-review
Open Access9 Citations (Scopus) -
Repurchasing probabilistic goods as incentive sensation process for lonely individuals: The roles of liking and wanting
Hu, A., Yuan, R., Chen, R. & Liu, M., 25 Dec 2023, In: Journal of Consumer Affairs. 31 p.Research output: Journal Publication › Article › peer-review
Open Access