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Dr Yi Wang
Associate Professor in Marketing
Department of Entrepreneurship, Marketing and Management Systems
Email
Yi.WANG
nottingham.edu
cn
h-index
567
Citations
10
h-index
Calculated based on number of publications stored in Pure and citations from Scopus
2008
2024
Research activity per year
Overview
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Network
Projects
(4)
Research output
(22)
Prizes
(2)
Similar Profiles
(1)
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Dive into the research topics where Yi Wang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Keyphrases
Aesthetic Value
13%
Breakfast
9%
China
50%
China Rural
26%
Chinese Case
19%
Chinese philosophy
13%
Chinese Tourism
13%
Development Priorities
13%
Effective Approach
14%
Electronic Word-of-mouth
13%
Entrepreneurs
13%
Family Identity
13%
Governance Perspectives
13%
Hangzhou
26%
Heritage Protection
13%
Heritage Tourism
13%
Holidays
13%
Institutional Adaptation
11%
Institutional Interaction
13%
Luting
13%
Mobile Innovation
13%
Mobile Marketing
13%
National Park
13%
Online Reviews
13%
Political Economy
13%
Political Economy of Tourism
13%
Political Governance
13%
Pro-environmental
13%
Pro-environmental Behavior
13%
Rural Areas
11%
Rural China
28%
Rural Development
19%
Rural Governance
13%
Rural Tourism
28%
Social Action
11%
Social Media
17%
Sustainable Tourism
15%
Tibetan Areas
9%
Tourism
24%
Tourism Development
41%
Tourism Entrepreneurship
9%
Tourism Industry
9%
Tourism Planning
13%
Tourists
28%
Travel Decision
13%
User-generated Content
13%
Wuling
13%
Yuan China
13%
Zhangjiajie
13%
Zhejiang
13%
Social Sciences
Belt and Road Initiative
6%
Case Study
47%
China
100%
Chinese
35%
Co-Creation
9%
Communication Channel
9%
Consumers
15%
COVID 19 Epidemic
13%
COVID-19
9%
Decision Making
37%
Decision-Making Process
5%
Economic Value
13%
Ecotourism
21%
Electronic Word of Mouth
13%
Embeddedness
5%
Emotions
13%
Entrepreneurship
13%
Envy
6%
Hegemony
6%
Ideologies
5%
In-Depth Interview
8%
Legislation
6%
Lockdown
9%
Marketing Research
9%
Marketing Strategy
9%
National Parks
13%
Policy Community
6%
Policy Making
6%
Pro-Environmental Behavior
19%
Rural Areas
7%
Rural Development
17%
Social Behavior
8%
Social Media
29%
Social Norms
9%
Sustainable Development
9%
Tibetan
8%
Tourism Industry
23%
Tourist Perception
6%
Transformational Leadership
6%
