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China branding: Cases from zhejiang
Martin J. Liu
,
Jun Luo
Department of Entrepreneurship, Marketing and Management Systems
Research output
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Book/Report
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Book
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peer-review
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Keyphrases
Brand Construction
20%
Brand Strategy
20%
Branding Process
20%
China
100%
Construction Process
20%
Deli
20%
Domestic Market
20%
International Markets
20%
Leading Enterprises
40%
Manufacturing Enterprises
20%
Manufacturing Firms
20%
Place Branding
20%
Private Label
20%
Provincial Government
20%
Zhejiang
100%
Zhejiang Province
20%