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Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day
Chee Wei Phang
, Xueming Luo, Zheng Fang
Department of Entrepreneurship, Marketing and Management Systems
Research output
:
Journal Publication
›
Article
›
peer-review
23
Citations (Scopus)
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Keyphrases
Ego Depletion Theory
33%
Everyday Life
33%
Influence Users
33%
Information Technology
100%
Information Technology Product
66%
Mobile Devices
33%
Mobile Technology
33%
Perpetual Contact
33%
Product Value
100%
Psychological State
33%
Seamless Integration
33%
Time-based
100%
User Information
33%
Social Sciences
Consumers
60%
Ego
20%
Everyday Life
20%
Information Technology
100%
Mobile Technology
20%
Psychology
20%
Time of Day
100%
Computer Science
Field Experiment
20%
Information Technology
100%
Mobile Device
20%
Mobile Technology
20%
Psychological State
20%
Technology Product
40%
User Information
20%