“Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context

Keyphrases

• Behavioral Intention 14%
• Consumer Inspiration 28%
• Consumer Need for Uniqueness 85%
• Consumer Susceptibility to Interpersonal Influence 57%
• Design Methodology 14%
• Differential Effects 42%
• Effective Marketing 14%
• Fitting in 100%
• India 14%
• Jewelry 28%
• Market Context 100%
• Marketing Strategy 14%
• Masstige 100%
• Masstige Brands 28%
• Mediating Role 28%
• Middle-class Consumers 14%
• Moderating Role 28%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 14%
• Product Purchase Intentions 14%
• Purchase Intention 42%
• Replicated Study 14%

Social Sciences

• Consumer Need 100%
• Emerging Market 100%
• India 16%
• Marketing Strategy 16%
• Middle Class 16%
• Structural Equation Modeling 16%

Economics, Econometrics and Finance

• Consumer Attitude 20%
• Emerging Economies 100%
• Marketing Management 20%