The role of social media in enhancing guanxi and perceived effectiveness of E-commerce institutional mechanisms in online marketplace

Alain Yee Loong Chong, Ewelina Lacka, Li Boying, Hing Kai Chan

Research output: Journal Publication › Article › peer-review

129 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The role of social media in enhancing guanxi and perceived effectiveness of E-commerce institutional mechanisms in online marketplace'. Together they form a unique fingerprint.

Keyphrases

Economics, Econometrics and Finance