Travel posts on wechat moments: A model for eWOM effectiveness

Keyphrases

• Conceptual Model 14%
• Content Richness 14%
• Decision-making Behavior 14%
• Electronic Word-of-mouth 100%
• Managerial Implications 14%
• Negatively Associated 14%
• Online Survey 14%
• Perceived Ease of Use 14%
• Social Interaction 14%
• Social Media Platforms 14%
• Travel Decision-making 14%
• WeChat Moments 100%
• WeChat User 14%

Psychology

• Decision Making 100%
• Social Interaction 100%

Social Sciences

• Chinese 14%
• Consumers 14%
• Decision Making 14%
• Electronic Word of Mouth 100%
• Media Platform 14%
• Online Survey 14%
• Social Interaction 14%
• Social Media 14%