@inproceedings{626227bc767c45a0acc65bfcc3ae7c07,
title = "Coopetition in Entertainment Live Streaming: A Research Agenda",
abstract = "The growth of the live streaming industry has introduced a novel digital entertainment environment and laid the foundation for advancing research in a relatively untouched space. Co-broadcasting is an increasingly popular type of live event where streamers teamed together to co-create content on a shared screen. Balancing between competition and collaboration, co-broadcasting resembles a coopetitive activity where streamers collaborate to deliver entertaining content while cultivating a competitive atmosphere to spur viewer engagement simultaneously. In turn, such streamer-viewer dynamics have given rise to ample opportunities for research. To this end, we advance a research agenda for co-broadcasting that distinguishes among competition, collaboration, and coopetition perspectives in putting forth knowledge gaps pertinent to each perspective.",
keywords = "Coopetition, live streaming, team diversity, team experience",
author = "Xiaofei Song and Mengyao Fu and Jie Fang and Zhao Cai and Alain Chong",
note = "Publisher Copyright: {\textcopyright} 2022 28th Americas Conference on Information Systems, AMCIS 2022. All Rights Reserved.; 28th Americas Conference on Information Systems, AMCIS 2022 ; Conference date: 10-08-2022 Through 14-08-2022",
year = "2022",
language = "English",
series = "28th Americas Conference on Information Systems, AMCIS 2022",
publisher = "Association for Information Systems",
booktitle = "28th Americas Conference on Information Systems, AMCIS 2022",
address = "United States",
}